The sexualisation of women in the media stems from a growth in advertising in the 1960s. Women were being used to sell a product in such a way that would demean their character or intellect. An advertisement from Schlitz’ Beer included the quote “don’t worry honey, you didn’t burn the beer.” Now correct me if I’m wrong, but aren’t women usually the people who men are reliant upon to do basic things that all genders should have an understanding of? How can you put down a person living up to your societal, misogynistic expectations? As time has progressed, the media has changed the ways in which it exploits women; nowadays it is through the sexualisation and objectification of women in the media. The female body is not an innately sexual thing, so why are they constantly made out to be? It seems as if the world has become complacent with said sexualisation.
A company that prolifically objectifies is TED BAKER. The images that are created are borderline pornographic. The way TED BAKER uses women to sell products is a way that dehumanises us. The creations showcase us as objects that are also for sale, prizes to be won, objects. Women are not walking advertisements, they’re human beings, and it’s about time people started acting as such. This warped view of women is caused by a growth in the porn industry. If you watch a generic heterosexual porn film, you can see that it has been created for the pleasure of males. In the heterosexual films, men treat women as objects, to be used, abused, and tossed aside. But ironically enough, when the roles are reversed, and a male is dominated by a woman, it is seen as degrading, because they’re being treated as if they are women, which apparently is the most degrading thing you can be. Sex in the media is being created to fulfil the needs of a man. This is why men don’t understand sex. That they should reciprocate what their partner does for them, or that they should listen to their partner. They just see James Deen “screwing” some girl until she screams for him to stop, and wonder why they can’t get a long-term partner. Everything is so aggressive for them. Sex is about love, not violence. They need a reality check.
They also need to learn about what all women look like, not just the size six porn stars who have been selected for him to mindlessly wank over on a daily basis. Yes, some women do look like that. But some are curvy. Some have hair. Some have small breasts. Some have big breasts. Some breasts sag. Some are perky. And, it seems that the entirety of the CIS male population missed that biology lesson, since they don’t seem understand WHAT A VAGINA LOOKS LIKE. What I’m trying to say is, women are unique. Men can’t just expect to be in a relationship with the women that represent the idealistic beauty standards. They’re almost impossible to live up to, which is why men shouldn’t be “disappointed” when they can’t find a woman like this. This is an insult to the rest of us. Just a heads up for men, all women are beautiful, and they all deserve to be loved. If not by you, then by somebody else. Not being found attractive by a man does not equate to not being attractive. Our self worth is not determined by how many men find us attractive.
The realisation of this led to my favourite trend of all time. BODY POSITIVITY! It doesn’t matter what you look like, if you’re comfortable in your skin, then you can be and have the right to be positive. Blackout, Plus Size Appreciation, etc. So many fantastic movements came from being positive about you.
The point I’m trying to get across in this article is that women aren’t one-dimensional; they’re not just there for sex. Some like it and some hate it. We’re all different, and that’s what makes us fucking fantastic.