Pre-teens and anxious adolescents awaited patiently around the world for Bring Me The Horizon’s fifth studio album to be released, as the band teased them day-by-day with releases of the songs “Throne,” and “Happy Song.” We all knew it would be big; the build up to the -previously heavier styled- band’s biggest selling album to date was massive, with bundles, pre sales and a lot of social media attention; but I don’t think anyone expected the album to take over quite as much as it did.
Within days, if not hours, of the album’s release it was number one across 10 countries world wide. Although missing out by a fraction on the official number one spot in the UK, there’s no doubt of the band’s overpowering presence in the music industry. Selling 62,000 units in the US market alone, reaching No. 1 on Billboard’s Top Album Sales Chart, “That’s The Spirit,” really is a testimony to the band’s hard work and ability to never sound the same twice.
The album itself is cleaner, more polished and less-heavy in comparison to Bring Me’s previous album, “Sempiternal,” but doesn’t fail to give you the emotional, relatable lyrics that their fans know and love, along with some undeniably catchy musical accompaniment.
Whilst the album received a sea of open arms by the majority of fans new and old, you can’t help but wonder what fans of “Chelsea Smile,” and “It Never Ends,” (previous, more aggressive songs from the band’s earlier albums) think of the new, alt-metal sound. It can’t helped but be noticed that bands like Slipknot and Avenged Sevenfold has risen just as high as Bring Me have now, without changing their sound to perhaps “fit,” with mainstream popularity. Have the band fallen in to the trap of monetary values of which they previously despised? Is the rise to fame more important than keeping true to themselves?
It’s a question that’s asked a lot of Bring Me the Horizon lately, but personally I don’t believe it’s the case. The band have worked on an album that’s clearly close to their hearts; if that’s not seen through the vulnerability of the lyrics, then it is surely shown through Sykes’ explanation of the album artwork alone:
“The shadow describes the part of the psyche that an individual would rather not acknowledge. It contains that denied parts of the self. Since the self contains these aspects, they surface in one way or another. The greatest power comes from having accepted your shadow parts and integrated them as components of your Self… This album is a celebration of the darkness, because everything may seem bleak and black on the outside, but inside us all is a world of colour and emotion that we NEED to let take over and not ignore.”
It’s clear the lads have worked from the soul on this album, showing to the world the vulnerable parts of their Self, and I for one will be rooting for them throughout their new sound process. Whilst they are comfortable sitting on the Throne of the music industry, I’m eager to see where the band go next. But Oli, Jordan, Matt, Lee and Nicholls; I will Follow You.